Empowering businesses, empowering excellence
Lizz Robinson began her career in programme and project management, delivering highways design and construction projects. Over time, her expertise expanded into leading major procurements, including the National Highways Regional Delivery Partnership, the Smart Motorways Alliance, and HS2 MWCC. This experience has given her a unique perspective on mobilising and managing contracts across diverse contracting environments.
As Operations Director at Mace, Lizz managed the National Highways Commercial and Project Management Services NEC4 PSC. Through the use of secondary competition, she successfully grew the account from £0 to £30m in revenue, leading and developing a team of 80 professionals.
Whether your need relates to people, procurements or operations, you’ll be in safe and reliable hands.
Lizz Robinson, (and Optimance Solutions Ltd) additionally operates under the company banner of CPT Associates, working with Dr Adam Drysdale and Mark Rowley.
Why Optimance Solutions Ltd?
Highly Experience
in designing and developing multi-billion-pound contract procurements solutions, with a natural flair for performance and incentivisation in NEC, ECC and PSC and supply chain management and integration.
Outstanding Communication
highly capable of developing building relationships with clients, stakeholders, communities and supply chain to drive mutual value in all aspects of delivery.
Business Performance
Passionate and motivated in all aspects of work, with an honest and open approach. Using data analysis and market segmentation to support identifying new solutions.
Market & Client knowledge
Strong market understanding with strength in understanding client and supplier business models and collaborating with them to drive mutual value.
Personable & professional
with a natural flare for identifying opportunities and problem solving to improve performance against metrics including Safety, DE&I and wellbeing.
Collaborate & Lead
Always operates with integrity, leading with purpose and passion that enables a strong collaborative team who are aligned under one vision to improve success for businesses with a positive culture at the core.
High performing team
Leads strategically with strong emotional intelligence and a thorough understanding that improved performance is achieved by committing to the psychological safety at the core of how to do business.
Company Values
Our values and behaviours serve as guiding principles for how we operate, providing purpose and a framework for our employees, stakeholders and customers.
Enjoy the Journey
Bring Energy Every Day: We show up with enthusiasm, curiosity, and a can-do spirit and we establish a tone of positivity and drive.
Joy in the Journey: We believe work should be enjoyable—we laugh, celebrate, and make the journey as rewarding as the results, and we normalise fun as part of productivity.
Passion with Purpose: We care deeply about what we do, and that passion shines through in our work.
Celebrate Together: We take time to recognise wins—big and small—and celebrate them as a team by building shared pride and joy.
Play Fuels Creativity: We create space for playfulness and fresh ideas, knowing it sparks innovation to encourages creativity without fear of judgment, resulting in better client results.
Positive Spirit, Always: We choose to approach challenges with optimism, humour, and resilience and keep morale up even when things get tough.
Be Yourself, Belong Here: We embrace individuality and encourage people to bring their authentic selves to work, creating a safe, fun, and inclusive environment
Customer Obsession
Partnership, Not Transaction: We see our customers as long-term partners, and we work to create mutual success by fostering collaboration instead of prioritising short-term wins.
Empathy in Action: We listen to understand, not just to reply. We actively encourage curiosity and respect for customers and employees alike.
Clarity Builds Trust: We are honest and transparent, even when the answer is difficult. This enables us to build credibility and psychological safety internally and externally.
Quality Through Care: We take pride in delivering work that we would be delighted to receive ourselves which motivates us all to see customer satisfaction as shared pride, not pressure.
Continuous Improvement Together: We seek feedback from customers to grow and get better—without blame to create a culture of learning, not fear of mistakes.
Respecting Boundaries: We serve our customers wholeheartedly, while also respecting healthy limits for our people, balancing client care with employee wellbeing.
Celebrating Customer Wins: Our success is measured by the positive impact we create for customers, and we celebrate those achievements as a team by making customer focus energising and rewarding.
Deliver Impact
Purpose-Driven Work: We focus on what truly matters—creating meaningful outcomes for our clients, colleagues, and communities by
keeping teams motivated by a bigger “why,” not just tasks.
Impact Over Activity: We measure success by the difference we make, not the hours we spend. We encourage smart thinking and efficient work to avoids burnout.
Excellence with Integrity: We deliver high-quality work in a way that builds trust and long-term value.
Learning Fuels Impact: We continuously learn and adapt, so our work has lasting relevance.
Empowered to Act: We trust people to make decisions that move us closer to our shared goals by creating ownership and autonomy, whilst removing bottlenecks.
Celebrate Outcomes, Not Just Effort: We recognise both the big wins and the small, everyday contributions that create real impact.
Impact Together: We achieve greater impact when we connect our strengths and work as one team by linking collaboration with effectiveness.
Partners in Learning
Learning Together: We see every engagement as a shared journey of growth for us and our clients.
Teach, Don’t Just Tell: We empower clients by transferring knowledge, not just delivering answers.”
Curiosity First: We ask questions, listen deeply, and stay curious so we can learn alongside our clients, looking at how we keep our relationships human and open.
Knowledge That Lasts: We focus on building knowledge and support enhancing capability that endures beyond our time with the client.
Transparency Builds Trust: We share openly—our insights, our methods, and even our mistakes—so learning is authentic to encourage honesty and co-ownership.
Mentorship Mindset: We support, guide, and coach clients as partners, not just consultants, we are trusted allies and support team growth irrelevant of company badge.
Celebrate Client Growth: We measure our success in the skills, confidence, and independence our clients gain.
Win Together
Shared Success: We rise by lifting each other—success is something we achieve together, no one wins alone, and credit is shared.
Collaboration Over Competition: We collaborate openly and generously, knowing that teamwork drives better outcomes than rivalry. We actively prevent silos and internal turf wars.
Collective Accountability: We win as a team and learn as a team—successes and challenges belong to all of us which builds psychological safety and fairness.
Celebrate Each Other: We take time to recognise and celebrate team wins and individual contributions.
One Team, Many Strengths: We value diverse skills and perspectives, knowing they make us stronger together by encouraging inclusion and respect for different roles.
Supporting Growth: We help each other succeed by sharing knowledge, mentoring, and offering a hand when it’s needed, creating a learning and supportive culture.
Customer Wins Are Team Wins: Every customer success is a victory for all of us, regardless of role by aligning everyone around a common goal.
Procurement experience include:
HS2 Main Works Civils
National Highways Regional Delivery Partnership
National Highways Smart Motorways Programme
Nuclear client Professional services programme
Client experience includes:
Nuclear Client (anonymous)
A E Yates
OnSite Support Ltd
High Speed 2
National Highways (RDP and SMP Procurements)
Birmingham City Council
Northamptonshire City Council
Essex County Council
Client experience has either been via direct employment or via engaging with Optimance Solutions Ltd
